This past Wednesday, Bay Collective revealed the appointment of Anja van Ginhoven, England's managerial lead under head coach Sarina Wiegman, as their overseer of worldwide women's football activities. The new multi-team ownership group, with San Francisco’s Bay FC as its first club within its group, has prior experience in recruiting from the Football Association.
The selection in recent months of Kay Cossington, the prominent ex-technical director for the FA, as the chief executive acted as a demonstration of ambition from this organization. Cossington knows female football inside out and now she has assembled an executive team with profound insight of the evolution of the women's game and filled with professional background.
She is the third central staffer of Wiegman’s setup to exit this year, with Cossington leaving before the Euros and the assistant manager, Arjan Veurink, stepping down to assume the position of head coach of the Netherlands, however her decision was made earlier.
Stepping away was a shock to the system, but “I’d taken my decision to leave the FA well in advance”, Van Ginhoven explains. “My agreement for four years, just as Veurink and Wiegman did. As they re-signed, I had expressed I didn’t know if I would do the same. I had grown accustomed to the notion that after the European Championship I wouldn’t be part of England any more.”
The Euros was a sentimental event as a result. “I recall distinctly, discussing with Wiegman where I basically told her of my choice and after which we agreed: ‘We share a single dream, what a triumph it would represent that we win the Euros?’ In reality, it’s not like hopes materialize often yet, against the odds, it actually happened.”
Wearing a Netherlands-colored shirt, she has divided loyalties following her stint working in England, where she helped achieve winning back-to-back European titles and was a part of the manager's team during the Dutch victory in the 2017 European Championship.
“England retains an emotional connection for me. Therefore, it will be challenging, notably since that the team are scheduled to come for the upcoming fixtures soon,” she notes. “In matches between England and the Netherlands, which side do I back? Right now I'm in Dutch colors, but tomorrow I'll be in white.”
You can change direction and move quickly in a speedboat. In a lean group like this one, that is simple to achieve.
Bay FC was not part of the equation when the organisational wizard determined that it was time for a change, but the opportunity arose perfectly. The chief executive initiated the recruitment and common principles were key.
“Essentially upon meeting we met we experienced an instant connection,” remarks she. “There was immediate understanding. We have spoken at length about different things around how you grow the game and our shared vision for the right approach.”
These executives are among several to make a move from well-known positions in Europe's football scene for an uncharted opportunity in the US. Atlético Madrid’s women’s technical director, González, has been unveiled as the group's global sporting director.
“I was highly interested to that strong belief regarding the strength of women's football,” González explains. “I've been acquainted with Kay Cossington for a long time; back when I was with Fifa, she held the technical director role for England, and such choices are straightforward knowing you will have around you individuals who motivate you.”
The depth of knowledge in their team distinguishes them, says she, as Bay Collective one of several new multi-club initiatives which have emerged lately. “It's a standout feature of our approach. Various methods are valid, however we strongly feel in incorporating football expertise,” she says. “All three of us have been on a journey within the women's game, probably for the best part of our lives.”
According to their online statement, the goal for the collective is to support and lead an advanced and lasting environment within female football clubs, founded on effective practices addressing the different demands of women in sport. Succeeding in this, with unified understanding, without having to justify actions for specific initiatives, provides great freedom.
“I equate it to moving from a large ship to a fast boat,” states Van Ginhoven. “You are essentially navigating across unmapped territories – that’s a Dutch saying, not sure how it comes across – and it's necessary to trust your individual understanding and experience to make the right decision. You can change direction and move quickly using a speedboat. Within a compact team such as ours, that is simple to achieve.”
She notes: “Here, we start with a blank slate to work from. Personally, what we do involves shaping the sport on a wider scale and that white paper permits you to undertake any direction you choose, adhering to football's guidelines. That is the advantage of our collective project.”
The ambition is high, those in leading roles are voicing opinions players and fans are eager to hear and it will be interesting to follow the development of Bay Collective, the club and future additions to the group.
To get a sense of future plans, what are the key aspects of a high-performance environment? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve
A passionate writer and shopping enthusiast with a keen eye for quality products and lifestyle trends.
Brian Hernandez
Brian Hernandez
Brian Hernandez