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Pop Singer the Artist's Music Company Takes Stand Against Viral 'Artificial Intelligence Clone' Song
The music company representing Brit Award-winning artist Jorja Smith has declared its intention to receive a portion of earnings from a song it asserts was produced using an AI "replica" of the performer's unique vocal style.
The song, titled 'I Run' by British dance act Haven, achieved massive popularity on TikTok last October, in part due to its polished soul singing by an unnamed woman singer.
Despite its success and impending chart position in the UK and US, the song was subsequently banned by leading streaming platforms after music organizations sent copyright requests, stating it breached copyright by imitating another musician.
Although 'I Run' has since been re-released with different vocals, Smith's label, FAMM, insists it is convinced the original recording was made with AI programmed on her body of recordings and is now seeking financial redress.
A Broader Principle at Stake
"The situation is not only about one artist. This is larger than a single performer or a single track," the label wrote in a recent statement.
FAMM further stated its view that "both iterations of the track infringe on Jorja's rights and unfairly benefit from the work of all the songwriters with whom she collaborates."
Famous for songs like 'Be Honest' and 'Little Things', Smith was named Best British Female at the prestigious Brit Awards in 2019.
Suggesting that her supporters were potentially misled by Haven's original release, the label added: "Our industry must not permit this to be the standard practice."
Creators Acknowledge Employing AI Technology
The duo behind the song have publicly admitted utilizing AI during its creation.
Songwriter Harrison Walker explained that the initial vocals were in fact his own but were heavily altered using music-generation software Suno, often referred to as the "advanced tool for music".
In addition, the second member, Waypoint, whose real name is Jacob Donaghue, stated on social media that AI was used to "give our original vocal a feminine tone".
Donaghue and Walker maintain that they wrote and produced the song themselves and have even shared files of their original computer files.
"It is no secret that I used AI-assisted vocal processing to transform solely my voice for 'I Run'," Walker elaborated.
"As a songwriter and producer, I like using new tools, methods and remaining on the forefront of industry trends," he continued.
"To set the record clear, the artists behind HAVEN are actual and human, and all we want to do is make great music for fellow humans."
Regulatory Uncertainty and Industry Implications
Although their first release of 'I Run' was suspended from major rankings, the replacement recording managed to break into the UK Top 40 last week.
FAMM has framed the incident as a critical test case for the entertainment sector's changing interaction with AI.
The label argued it had "a duty to voice concerns" and "encourage wider discussion", because AI is proliferating at an "alarming rate and significantly exceeding legal oversight".
"AI-generated content should be transparently identified as such so that the audience may decide whether they consume it or not," the message added.
Artists as 'Collateral Damage'
Smith shared her label's statement on her own social media profile.
The text warned that artists and songwriters were turning into "collateral damage in the competition by policymakers and corporations towards AI dominance".
It further noted that the label would share any awarded royalties with the collaborators behind Smith's catalogue.
"If we are able in proving that AI helped to compose the words and tune in 'I Run' and are awarded a share of the song, we would aim to allocate each of Jorja's co-writers with a pro-rata share," it detailed.
The Continuing Rise of AI Music
The proliferation of algorithmically created music has been a topic of both fascination and anxiety for the entertainment world.
- In the summer, the band Velvet Sundown gathered millions of streams before disclosing they used AI to aid develop their musical style.
- Last month, an AI-generated "artist" known as Breaking Rust led a US country digital song sales chart, demonstrating that listeners are not always opposed to consuming AI-made music.
- Suno was previously taken to court for alleged violations by the world's three largest record labels, though those legal actions have since been settled.
Following this, Warner Music entered into a partnership with the firm, which will allow users to create songs using the voices, names, and likenesses of Warner acts who opt in to the program.
However, it is unclear how a large number of well-known musicians will consent to such applications of their identity.
Just last week, a group of renowned musicians including Sir Paul McCartney, Annie Lennox, Damon Albarn, and Kate Bush issued a vinyl album containing silent songs or audio of quiet studios in protest to potential changes to copyright law.
They argue these changes would make it simpler for AI companies to develop systems using protected work without securing a license.
Brian Hernandez
A passionate writer and shopping enthusiast with a keen eye for quality products and lifestyle trends.
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