A serendipitous meeting while riding the tube in 1988 changed forever the course of a young Ghanaian arrival to Britain. Scouted as a model, Edward Enninful was quickly drawn into the London's vibrant 1990s cultural landscape, evolving from mannequin to stylist and, before turning twenty, becoming the style editor of i-D magazine.
"It was the zenith of the Britart scene – Tracey Emin, Jay Jopling. I met Kate Moss at a casting," he recalls. "Then I met Naomi for a cover, and I understood we’d be kindred spirits. We all mixed across disciplines. Friday rolled into Saturday into Sunday. I long for that energy."
If Enninful sounds sentimental, he is not the only one. In recent times, a fond idealisation of the 1990s has grown intense. But in the intervening decades, Enninful perceives a profound shift. "I feel, we’re more divided now than we were in the 90s," he observes. "The issue extends beyond this country – it’s a global phenomenon."
This change is increasingly evident: the rise of far-right politics, the pushback against social awareness, and the reinforcement of narrow beauty standards. Where once there was the hope of the previous decade, currently a more divisive political figure appears as a potential leader. Even, the British flag, once an badge of national pride, has become contentious again.
In Enninful's view, the response has consistently been to promote culture in all its variety. This was the core philosophy behind his first issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, featuring a broad spectrum of prominent faces from art.
"Individuals with a platform should use it," he comments, discussing those editorial decisions. "People often debate about immigration; I would not be in this position if Britain were not a welcoming country, if it did not offer my family a refuge and an opportunity. That’s the Britain I believed in. I trust this phase will fade."
He draws solace in the next generation: "Their awareness is greater than we were. They talk about implicit prejudice – I was not even aware what that was."
His formative years would shape a pioneering career built on fearlessness and representation. Enninful made history as the first male, first black man, first openly gay person, and first disabled gay man of colour to lead at British Vogue. His tenure featured historic front pages showcasing Black models, curvy models, older individuals, and people from varied communities. Critically, sales grew.
"When you ignore vast segments of the population, it’s not just that you’re not being inclusive – it’s a poor strategy," he explains.
He has recently launched his creative company EE72 and its accompanying magazine, 72, his key endeavour since leaving his previous role. He states his aim to continue being a "disruptor".
"I’ve always questioned the conventional wisdom. I was born and raised in a place where everybody was black – the physicians, the lawyers, the leader. Then we arrived in England, penniless, and I found myself on the margins. I was very shy. My teachers predicted I’d achieve nothing. Me and my brothers were harassed under the suspicion laws … this duality gave me a dual identity both an insider and outsider."
Defying the popular image of fashion editors as loud and temperamental, Enninful is measured in tone and radiates serenity. His path has involved adversity, including well-documented battles with mental health and substance use.
He has also undergone significant health challenges, having had multiple operations on his eyes, resulting in limited vision. "I endured such a dark place for two years, away from work, terrified I was going to lose my sight. It’s like PTSD; you just live in fear 24/7. I vowed, if this ever ends, I’m just going to pursue all that I was so fearful to do. I’m not going to confine myself to just being an editor or a figure in fashion."
This determination to be defined narrowly has led him away from the world that established him. He is now putting together a major 1990s exhibition at Tate Britain, showcasing work by a roster of influential artists and photographers from the era. The show, he says, aims to explore the decade's creative cross-pollination – and spotlight those who lacked a spotlight at the time.
"Institutions often failed to shine a light on the most relevant talents because they weren't of the traditional credentials," he observes.
This project itself operates on a unique business model, rejecting traditional advertising in favour of integrated partnerships. "The question is, what can we create collaboratively? Is it an experience, a podcast? The magazine is a piece within a broader vision."
Currently, Enninful is regarded as one of the world's most powerful industry leaders. His journey, he states, is a proof to the power of defying expectations.
What would the younger Edward react to the man he has become? He smiles. "He’d be in shock, but he’d be impressed. In those days I was a rebel. I would not have believed institutions like Tate were within my reach."
He pauses. "Gratitude is key. We fled, we left our homeland. I came close to losing my vision. So fear is not a factor. People have counted me out my whole career. But no obstacle is too great once I’ve decided to do something."
A passionate writer and shopping enthusiast with a keen eye for quality products and lifestyle trends.
Brian Hernandez
Brian Hernandez